Marketing Consultant

Hospitality Marketing and Communications Consultant

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About...

I am a marketing and communications professional with a diverse skill set. With over 10 years' experience working in hotels, bars and restaurants, I have a passion for all things hospitality along with a proven track record for initiating, implementing and developing successful marketing strategies.

In 2016 I was awarded a prestigious Acorn award by Caterer magazine, which recognises 30 individuals under 30 as rising stars in the industry. I am a Springboard Ambassador, hospitality mentor and passionate about raising awareness of the industry as well as working with a small number of clients.

 


Hospitality has been part of my life as long as I can remember. My family home is a holiday let business which I manage with my parents and from a young age hotels and restaurants have always captured my imagination and interest.

For me great hospitality is deeply personal and I love nothing more than coming alongside a hotel or restaurant and helping them tell their story. Through creative marketing, powerful imagery, organised content and compelling website copy or social, there is nothing I enjoy more than bringing all these elements together. I can help consolidate, implement and define your brand communications and marketing strategy online and offline to deliver a cohesive and organised approach.  

The boutique and luxury market is where my passion lies and most of my clients tend to be independent properties. I like to work with a handful of clients on a bespoke basis and have a full understanding of their objectives before we start working together.

I am based in the New Forest, Hampshire, but work with clients all over the UK. When not working you will find me riding out on the forest (on my horse or bike!) I am currently training for the Hospitality Tour de Cuisine Bike Ride 100-mile ride in June.

 
 My Acorn Award from The Caterer Magazine

My Acorn Award from The Caterer Magazine

 

 

Capabilities...


Copywriting

I have excellent copywriting skills, whether it be press releases, content for social, website copy or award entries. In my 3 years at The Capital Hotel I wrote the entries for following accolades:

  • HR Manager of the Year and Restaurant Manager of the Year, Hotel Cateys Shortlisted
  • Shining Star Award, Boutique Hotelier Winner
  • Best Brigade, Essential Cuisine Runner up
  • Acorn Awards Awarded to Head Chef at The Capital
  • Chef of the Year, The Cateys Awarded to Nathan Outlaw

In 2017 I helped boutique hotel Stanwell House with a re-brand and new website where I wrote the copy for the entire website along with styling images for a new image library.


Food and Beverage Strategy

F&B is at the heart of your business and an area I love working in. Having spent time on the floor, behind the bar, in the kitchen and front of house, I understand that juggling the day-to-day operations of hotel and restaurants are a non-stop challenge and how easy it is to push marketing meetings to the bottom of the pile. I have strong organisational skills along with a creative mind and I really enjoy coming alongside restaurants and hotels to help plan a strategy for the upcoming year maximising promotional activity, seasonal events and targeting low areas of occupancy and business.


Social Media

An ever-important part of your online presence and powerful marketing tool; social is key to getting your brand noticed. Often the first point of contact for a guest, social is a constant running narrative of your brand, your voice and your story, as well as a two-way dialogue with your followers. I can help you set up your social, create a content calendar, put together a paid strategy and ascertain how your social can tie in with your overall marketing plan. In 2016 I spoke at the Independent Hotel Show on the #prosocial panel and am a huge advocate for utilising this invaluable tool. 


Email Marketing

Easy to drop off the radar when you have a busy few weeks but it's important to remind your subscribers of upcoming events, exclusive offers and news. I can help you set up templates on MailChimp, link in and segregate your databases and pull off reports and analytics to ensure your email marketing is as effective and powerful as possible.


Website Maintenance

Your website is the most important piece of marketing collateral and ever-changing fresh content, relevant imagery and news are crucial. I can help content manage your site to ensure you always have up-to-date menus, news, offers and promotions where they should be. If your site needs a refresh and it seems too overwhelming a project, I can come on board and  give you an online facelift!


Photography and Styling

I work with a number of photographers and videographers across Hampshire and London and would be delighted to assist with a photoshoot. From creating a props list, sourcing flowers or accessories, pulling together mood boards, creating a shoot plan and being on hand to help style and work with a photographer to ensure your images stay on brand, I can help you manage your image library and create content for all your marketing platforms. 

 

Testimonials

 
If you want something done ask Melanie; organised, forward planning, practical and innovative. I have never known her turn away from a task or leave something lacklustre. With an obvious passion for the hospitality industry and a particular love of F&B she is constantly on her toes being up to date, relevant and most often fun. She has far to go and is an excellent ambassador for the industry.
— Patricia Greenwood, Director of Sales and Marketing, The Capital
What really stands out about Mel is her dedication and enthusiasm in what she does. For me, these are qualities that will see Mel go to the top. Always professional and full of passion, having Mel by your side is only a good thing!
— Nathan Outlaw, Chef
I wish all shoots were as well planned and organised as those overseen by Mel. Nothing is too much trouble, schedules are realistic, people, props and locations are always good to go and best of all, Mel is a team player and great fun to work with!
— Nick Smith Photography
I worked with Mel for 4 years at The Capital Hotel and we often worked to very tight timescales with the busy Hotel and Restaurant. As a photographer, working with someone who has clear objectives, efficient, good decision making and a great creative mind is critical - Mel is all these things and more.
— Mike English Photography
Mel kept the Stanwell project on track with her super practical and organised approach. She is always great fun, and full of hospitality wisdom. Mel’s hospitality marketing and client side experience helped bridge the gap between our agency and the client. If you are considering embarking on a re- positioning exercise, marketing campaign or digital overhaul I wouldn’t hesitate to recommend Mel as a real compliment to you team!
— Rich Hull- Owner and creative director. Shotgun Front Web Design
 

Current & Past Clients Include


 
 
 
 
 
 

Contact

Drop me an email or fill in the contact form and let’s meet for a coffee and a chat. With a wide network of photographers, web designers, videographers, graphic designers, and PR contacts to hand, I am always happy to help with a recommendation for part of your business, even if we aren’t the right fit for each other. 

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